Traditionally retailers have believed that support is the most important thing to look for in a mattress. However, a recent survey done by Furniture Today and Apartment Therapy found that only 40% of consumers consider support to be the most important feature in a mattress.
Today the most important feature is better sleep, followed by comfort, value, durability, and then support. That said, support is still a very important thing to look for in a mattress and retailers know this. Over 80% of retailers will mention support in their ads, while nearly 100% will mention it on the sales floor.
According to Bob Muenkel, director of sales education and development at Serta, "Maintaining postural alignment is critical for a healthy night sleep. Think of proper support as an extra 30 minutes in your day. When your sleep system does not support you sufficiently, it may take up to 30 minutes of stretching and moving to shake off those effects."
The survey also found that 68% of people prefer to sleep on their side, while 16% prefer sleeping on their back, and another 16% prefer to sleep on their stomach.
In other mattress related news, Connecticut has become the first state to offer a state-wide mattress and box spring recycling program. The program is funded by a $9 tax on all mattress and box spring sales in the state.
If you have been dreaming recently about receivables and cash flow, give DSA Factors a call at 773-248-9000 when you wake up. We can't give you any Freudian advice, but we do have money to make your company grow!